Fahlo Sign Up Page Redesign
SERVICES
ART DIRECTION
BRANDING
UI Design
YEAR
2026
INFO
Fahlo is a wildlife-focused brand that connects people with real animals and conservation efforts through interactive tracking experiences. Each Fahlo product unlocks the journey of a real animal, allowing customers to follow its movements while learning more about the species and the conservation work helping protect it. Through partnerships with conservation organizations, Fahlo combines education, adventure, and giving back to create a more personal connection between people and wildlife.
PROBLEM
Fahlo's brand is built around adventure, exploration, and a personal connection to wildlife. Throughout the website, those ideas come through in its animal imagery, playful illustrations, organic shapes, and colorful visual language. However, the existing account creation page felt much more minimal and functional in comparison. While the form was straightforward, it didn't carry much of the personality or sense of adventure established throughout the rest of the site. The existing sign-up page relies heavily on empty space and a simple form: Create Account → fill out fields → Create While the experience is functional, visually it feels disconnected from the rest of the site. The design opportunity This created an opportunity to explore how the sign-up experience could feel less like a separate utility page and more like a natural continuation of the Fahlo journey. How might the account creation experience feel like the beginning of an adventure, rather than simply a form to complete?
SOLUTION
Before The original sign-up page is functional and minimal, but it feels visually separate from Fahlo's adventurous brand identity. After I redesigned the experience to bring that personality into the account-creation process through wildlife imagery, organic shapes, the brand color palette, and a visual path suggesting exploration. I redesigned Fahlo’s sign-up experience to feel more connected to the adventurous personality established throughout the rest of the site. I introduced wildlife imagery as the primary visual element, giving the page an immediate connection to Fahlo’s focus on animals and exploration. I then carried that personality through with the existing color palette, organic shapes, and winding dotted paths. The dotted path acts as a subtle visual metaphor for movement and discovery, suggesting that creating an account is the beginning of a larger journey. So why not incorperate it on the sign up page to symbolize the user's greater journey. While adding these elements, I kept the account form simple, clearly structured, and visually prominent, allowing the branding to enhance the experience without distracting from the task.
