Jarritos Landing Page Design
SERVICES
ART DIRECTION
Marketing
UI Design
YEAR
2026
INFO
Jarritos is a popular beverage brand known for its vibrant fruit flavors and authentic Mexican identity. Its colorful drinks and refreshing taste have helped create a brand with a strong sense of personality. Looking at the Jarritos website, that personality comes through in its playful branding, bold colors, and connection to its Mexican roots. This made me curious: how could that same personality be pushed even further through a summer-focused digital experience?
PROBLEM
How could Jarritos turn its diverse flavor lineup into a cohesive summer experience? Jarritos already has a colorful and recognizable collection of flavors. I wanted to explore how the colors, flavors, and personality already present in Jarritos could come together to create a digital experience that feels like a taste of summer. The challenge was to create a landing page that would: Make the flavors the visual foundation of the experience Capture the energy and feeling of summer Give each flavor its own personality Connect the products to social, memorable summer moments Create a cohesive experience without losing the playful character of the brand
SOLUTION
What if Jarritos pushed summer through its flavors? I used the colors, personalities, and visual energy of the drinks to build a landing page around the idea that Jarritos isn't just a flavor, it's a taste of summer.
